GCDS, which stands for Giuro Che Domani Smetto (“I swear I’ll stop tomorrow”), is an Italian fashion brand founded in Milan in 2015 by brothers Giuliano and Giordano Calza. In just a few years, it has established itself as one of the most innovative and disruptive names in international fashion, thanks to its creative language that blends streetwear, pop culture and luxury details. GCDS collections are defined by an irreverent, contemporary and recognizable style, featuring bold graphics, vibrant colors and influences from digital and urban worlds. GCDS eyewear reflects the same DNA: daring design, oversized shapes, futuristic details and an aesthetic that mixes irony and experimentation. Made with durable materials and high-quality finishes, the eyewear line targets those who want to stand out with unconventional and statement accessories. Wearing GCDS sunglasses means choosing originality, provocation and a fashion language that speaks to the new generations while preserving a strong Italian identity.